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Friday, October 13, 2006

head on, parts 1 & 2

A while back, I saw this commercial for a product called Head On, but the volume was down. All I saw was a woman rubbing what looked like a deoderant stick onto her forehead and then a closeup of the product. I thought it was odd, but it was forgotten by the end of the day.

But then I saw the commercial with the audio:


Holy cow...what the hell. Okay, first of all, apparently the tactic here is not to entice you to buy their product, but to BEAT YOU INTO SUBMISSION! But even weirder is that they never actually mention what the product is for. Sure, I can apply it directly to my forehead, but why? Does it clear up my skin? Does it make me feel less hungry? Does it cure my hemmerhoids? WHAT DOES IT DO?!
The website doesn't even tell you what it's purpose is! It seems they have this product that does nothing, but they spent all this money on marketing it, so they created the most invasive ad campaign in the world so droolers watching TV will mindlessly buy it.

So anyway, today I was watching Jeopardy (see that? i just tried to fool you into thinking i'm smart) and the Head On commercial comes on....BUT WAIT! It was different!


Yes, the Head On commercials have gone meta. I was stunned when it came on. It actually made me appreciate the marketing a little. I just hope this doesn't become the norm as far as commercials go. Remember the blipverts on Max Headroom?

And why the hell can't I find a video or even a picture of the blipvert scene? In this day & age, I can't find blipverts. Unbelievable.

UPDATE
Okay, so apparently I'm pretty late in jumping on the Head On bandwagon. I didn't know it had already been dissected & parodied to death. Sorry! I don't normally watch TV. In any case, more info can be found HERE.

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